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We need to talk about Otegha Uwagba…In the run-up to International Women’s Day, we couldn’t have asked for a more fitting Tastemaker. Founder of the Women Who creative platform, author of Whites, We Need to Talk About Money, and the Little Black Book: A Toolkit for Working Women, Otegha has made her career out of empowering women and she does this with unequivocal style.

An avoidance of awkward situations is a distinctly British, stiff upper lip trait and is one which is indubitably hard to shake and, understandably, these attitudes can often be inherited and absorbed from our parents. Otegha and her parents emigrated from Nigeria in 1995 to settle in South-East London and having received a scholarship to a prestigious girls’ school, she ended up straddling two worlds when it came to socioeconomics, a feeling that was further exaggerated when she gained a place at Oxford University to study PPE. There was a distinct contrast in wealth and affluence during her childhood and this, she explains, has certainly informed her attitudes towards saving and spending. These attitudes have been categorised by financial psychologist Brad Klontz who coined the Money Script Theory, an analysis of our unconscious beliefs about money. The four scripts are ‘money vigilance’, ‘avoidance’, ‘worship’, and ‘status’ and each represent the unconscious ways in which we operate with and around money. Otegha’s ‘money vigilance’ is characterised by a frugal mentality; ‘money avoidants’ believe that money is the root of all evil; ‘money status’ equates high-earning with self-worth; and ‘money worshippers’ believe that money is the key to happiness. Despite these assigned roles, it is possible to move away from your original feelings around money and grow into being more comfortable talking and even spending money.

It is more important than ever for conversations around money to progress and gain ground and this is especially true for women. Statistics show that the gender pay gap is still perilously prevalent, with women, on average, earning 14% less per hour than their male counterparts. Sociologist Arlene Davis first spoke about the phenomenon of invisible labour in 1987, referring to the work that (predominantly) women take on that is unpaid and unregulated, for example domestic housework, childcare, and office admin (can you remember who organised your last work Christmas party?) This has sadly not changed in the last 35 years and has even increased circumstantially over the last two years. “Unfortunately during the pandemic the burden of invisible labour on women increased massively…homeschooling was a reality for many parents and for the most part it was really women and mothers who bore the brunt of that increase.” Otegha predicts that in years to come we will see a large economic effect on an entire generation of women who had to cut down their hours or stop working completely during the pandemic in order to care for their families.

Otegha’s MO has not always been that of a financial guru —before this shift, she founded the creative community Women Who, that ran between 2016 and 2020 and was a platform on which women were empowered through newsletters, podcasts, and practical advice. Encouraging women to “think, work, and live better” was at the top of the to-do list for Otegha. Despite closing the platform in 2020, there is still a strong emphasis throughout her work of giving women the tools that they need to survive and thrive in this man’s world. We Need to Talk About Money dives into the Beauty Tax that women fall subject to and even uncovers the correlation between being ‘well-groomed’ and earning a higher salary as women, with ‘poorly groomed’ women earning around 40% less than their primped counterparts, thereby making the beauty work pretty imperative. On average, women will spend around £70,000 on beauty regimes and products in their lifetime!

What we have taken away from our conversations with Otegha is really how to sit with our own awkwardness and lean into it to be able to bring up some uncomfortable topics and talk openly about them. “If you sometimes have more negative emotions associated with talking about money or you don’t know how to address them with their friends or their family or their partner or their colleagues and I think that taking a blanket policy of diving straight into it has helped to dispel some of those more awkward, tricky situations.”

Otegha’s aim with her work is to arm us with the tools and information necessary to not only have these conversations about money but to succeed in them. So, whether it is asking your boss for a raise or splitting the bill with friends, these cash conversations will always be circling and, like it or not, we have to engage. It may take time to feel totally at ease but you can bet your bottom dollar that taking this first step will, one day, be worth its weight in gold.

By Tori Sharp for Semaine.